Digital Girl Media is an online marketing, event production and social media think tank. We offer a wide array of services including Social Media Consulting, Event Production and Blog Development. There are several ventures under this umbrella: the amazingly popular Cocktails & Couture an online editor networking event, The Makeup Girl; an award winning beauty/blog website that was voted “Best of the Web” by InStyle magazine in 2009 and DGM Blog Development.
About the Founder
Founder & Principal Lianne Farbes is a Blogger & Online Marketing/Social Media Strategist with an emphasis on Tech Industries, Beauty & Lifestyle. She has been blogging since 2005 and already has one successful online venture called The Makeup Girl. She has developed fresh content and advertising campaigns for TMG which is now a successful revenue stream. She also develops and maintains blogs and websites for the individual or small business. With over 12 years experience in the online media arena, Lianne has worked for several tech companies over the years including Teleglobe, XO Communications, Time Warner Cable and Voxant to name a few. She is a certified Microsoft Office Specialist and has advanced skills in most software applications as well as being a certified Web Developer (CSS/HTML). Lianne was an early adopter of social media who has been tweeting since early 2007. She quickly figured out what an amazing (and free) word of mouth marketing tool it could be. She then began to leverage then fledgling sites like the aforementioned Twitter along with Facebook and MySpace and SEO to increase the traffic on her first blog by 300% in the first year. Since then, she has been freelance consulting with other bloggers, brands and corporations showing them how to do the same thing.
Lianne has also been an educator in the online marketing arena where beauty & lifestyle brands are concerned. She has held Q & A sessions for corporations like Unilever and spoken on blog panels like the HBA Expo in New York City about blogging, the importance of transparency and the do’s and don’ts of pitching for brands and PR. She also consults full time for brands and blogs alike looking to raise their online profile.